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I have always been interested in business, but my passion for preserving the environment has grown along with my understanding of the world around me. For my current business and any future ventures, I intend to minimize my negative environmental footprint while maximizing positive social change. This intersection between my passions for business and sustainability has led me to desire a deeper understanding of how they mix, and therefore, I have turned to structured research for answers. Marketing is a crucial aspect of successful businesses, and with sustainability playing a major role in product/service perceptions, I wanted to research and publish my own findings on these perceptions across multiple industries.
Why I Researched the Topic
Title:
How Does Sustainability Affect Consumer Behavior in Comparison to Other Purchasing Factors?
Published in:
JRHS (Journal of Research High School)
Summary:
This study explores how sustainability compares with price, convenience, and brand reputation in shaping consumer choices. Findings indicate that while traditional factors still strongly influence purchasing decisions, sustainability is becoming a key motivator, especially among younger and socially conscious consumers
Quote
"This research deepened my understanding of how ethical practices and design influence buyer decisions and strengthened my commitment to sustainability as a business principle."
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